Eight Years of Eating Love. One Bold New Chapter.
For eight years, Niharika built Eating Love, one pizza at a time. Recently, she gave it a new name and a bigger idea — Eatinn' Love Trattoria — bringing the spirit of the Italian trattoria to Bangalore, and to India.
Read Her VisionEight Years, One Kitchen, One Belief
Long before the name changed, the idea stayed the same — food that feels like it was made for you.
- The Beginning — Eating Love Niharika opened Eating Love in Jayanagar with a simple promise: honest, all-vegetarian Italian food, made fresh, served with warmth.
- Eight Years of Building Trust Over eight years, the restaurant grew a loyal following in South Bangalore — not through gimmicks, but through consistency, care, and a kitchen that never cut corners.
- A Trip That Changed Everything Time spent immersed in Italy's food culture left Niharika drawn to the trattoria — an idea barely explored back home.
- The Rebrand — Eatinn' Love Trattoria Recently, Eating Love became Eatinn' Love Trattoria — a name and identity built around bringing the true trattoria experience to India.
Why a Trattoria, and Why Now
A trattoria sits between a casual pizzeria and a formal ristorante — unpretentious, warm, and built around honest, home-style Italian cooking. Niharika wanted to bring that exact feeling to India.
Not Fine Dining, Not Fast Food
A trattoria isn't about elaborate plating or formality — it's unfussy, welcoming, and built for people to linger over good food.
Inspired by Real Italian Life
Watching how Italians actually eat — unhurried, communal, centered on simple ingredients done right — shaped the entire rebrand.
A First for India
The trattoria concept, as Italians know it, had barely been introduced in India. Niharika saw an opportunity to bring it home properly.
"Pizza doesn't have to sit heavy in your stomach. Done right, it should feel light — almost the way a good salad does."— Niharika, Founder
Pizza Should Feel Light, Not Heavy
This is the belief the entire Trattoria concept is built around — and it shapes everything in the kitchen.
Long Fermentation
Dough is given time to slowly ferment, making it easier to digest and far less dense than a rushed base.
100% Vegetarian Ingredients
A fully vegetarian pantry keeps every pizza fresher and lighter, without sacrificing flavor.
Wood-Fired, Not Over-Baked
High heat, short bake times — locking in freshness instead of drying everything out.
Fresh, Seasonal Toppings
Vegetables and herbs chosen for freshness first, so every bite feels bright rather than weighed down.
People Notice the Difference
*Placeholder quotes — swap in real reviews before publishing.
"I've eaten here since it was Eating Love — the new trattoria concept fits perfectly. And I genuinely don't feel heavy after a whole pizza."
"It feels like sitting in a little trattoria in Italy — relaxed, warm, no pretense. And the pizza is so much lighter than I expected."
"Loved hearing the story behind the rebrand. You can taste that the focus is on freshness, not just filling you up."
The Rebrand, Explained
What is a trattoria?
A trattoria is an informal, family-style Italian restaurant — more relaxed than a fine-dining ristorante, focused on honest, home-style cooking rather than elaborate presentation.
Why did Eating Love rebrand to Eatinn' Love Trattoria?
After eight years running Eating Love, founder Niharika was inspired by the trattoria culture she experienced in Italy and wanted to bring that same relaxed, honest dining experience to Bangalore and India.
Is the food still 100% vegetarian?
Yes. The rebrand changed the name and concept, not the kitchen's core promise — every dish remains 100% vegetarian.
What does "pizza should feel light, not heavy" mean?
It's the philosophy behind the menu — using long-fermented dough, fresh vegetarian ingredients, and a proper wood-fired bake so pizza feels fresh and easy to enjoy, rather than dense and heavy.
Come Taste the Trattoria Difference
Visit us in Jayanagar, or order online and see what "light, not heavy" really means.
Order Online